The honest answer: about two weeks from the day you first get in touch. Often less.
The longer answer is more useful, because most of those two weeks aren't spent on the site itself — they're spent on the small back-and-forth that makes the site actually fit your business.
What the time goes on
Day 1 — You get in touch. A short email or one of the enquiry forms on the site — whichever suits. I need the basics: your business name, what you do, the towns you cover, your registration numbers if you have them, and a few photos of your work. Plenty of people send this in two or three messages over a day or two rather than all at once. Either is fine.
Days 2–4 — I build the first version. This is the part you don't have to be involved in. I take what you've sent and turn it into a working site. You get a link to look at it.
Days 4–10 — You tell me what to change. This is where most of the real time goes, and it's the bit that matters. You spot a service I've worded wrong, a town I should add, a photo you'd rather use, a tagline you don't like. I change it. Changes are included until you're happy with the site — there's no per-change cost during the build.
Days 10–14 — Final tweaks and going live. When you're happy, I sort the web address and put the site live. You get a short handover note so you know how to get hold of me if anything changes.
What slows it down
The only thing that ever genuinely holds it up is photos. If the only images I have are the same five that are on your Facebook page, the site looks like your Facebook page. The sites that come out best are the ones where the tradesperson sends 15–20 photos of recent jobs, even if some are taken on a phone in awkward light. I've written a separate guide on phone photos here.
How much of your time it takes
Total time from you: probably two hours, spread over the fortnight.
- 15–20 minutes getting me the basics — by email, phone, or the enquiry form, whichever you prefer
- 30–45 minutes looking at the first version and writing back with changes
- A few short emails over the next week as I tighten it up
- 10 minutes at the end approving the final version
That's it. The rest is on me.
And if something urgent crops up?
If you need it faster — for a Yell.com listing that's expiring, a van wrap that's about to go to print, a Google ad that's already running — mention it when you get in touch. I can usually turn a working version around in 3–5 days when needed. The two-week figure is comfortable, not flat-out.
Last updated: May 2026 · If anything in this guide is out of date or unclear, drop me an email — I'll fix it. nick@neobookworm.uk
Send me your trade, your area, and a few photos and I’ll get a first version together.